Brand Standards: The agreement may specify the company's brand guidelines, including the use of logos, trademarks, and trade dress. It may outline requirements for marketing materials, signage, and uniforms to maintain consistency across franchise locations.

Operational Guidelines: The agreement may define the operational procedures that franchisees must follow. This could include guidelines for opening and closing hours, staffing requirements, quality control standards, and customer service protocols.

Product/Service Standards: The agreement may outline the specifications and standards for products or services offered by the franchise. This could include ingredients, packaging, pricing, portion sizes, or service protocols.

Training and Support: The agreement may describe the training programs and support services provided by the company to franchisees. It may include initial training, ongoing training, and assistance with marketing, technology, or operations.

Territory and Competition: The agreement may define the territory in which the franchisee can operate and any restrictions on opening additional locations. It may also specify any non-compete clauses or limitations on offering similar products/services in the same area.

Fees and Royalties: The agreement may outline the financial obligations of the franchisee, including initial franchise fees, ongoing royalty payments, advertising fees, and any other financial arrangements.

Term and Termination: The agreement may specify the duration of the franchise agreement and conditions for renewal or termination. It may outline the procedures for resolving disputes, breaches of agreement, or non-compliance with the rules and regulations.